Public Relations, Influencer Marketing, and Personalized Songs (Audio Cards)
Public Relations: AWKWORD has worked in public relations and communications since 2005. His digital Rolodex is massive. He has secured major media placements from Bloomberg and Poynter to The New York Times and Washington Post, and from VICE and The Fader to XXL, The Source, VIBE, MTV and Hot 97.
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Influencer Marketing: From the advent of social media through today, AWKWORD has accumulated a massive, highly engaged following across demographics. He has more than 150,000 followers and is regularly tapped to support charitable and political efforts through his own influence and platforms; past collaborators include Anti-Police Terror Project, Project LETS, Starbucks Workers United, UPROSE, Stand Up For Science, Cornel West for President, The Open Security Mapping Project, Worth Rises, Catalyst Project, NDN Collective, The Appeal, and One People’s Project.
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Personalized Songwriting: AWKWORD is regularly asked to “make a song for me.” This isn’t as easy as it may sound. It requires beat selection and purchasing, songwriting, recording, mixing, and mastering. But it can be done! (He’s done it for organizations, already.) For a flat fee, AWKWORD will meet with you to brainstorm the song for your loved one, gain your approval after writing, and then deliver the song in time for the special occasion.
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“I’d recommend AWKWORD to any artist, author, organizer or public figure looking to build their brand and grow their audience, boost their social media engagement, create and build key relationships, design or redesign their website, or manage their strategic and crisis communications. Not only is his work exceptional, his commitment to his clients is unparalleled. AWKWORD is more than a creative, he is collaborative, compassionate, adaptable and dependable.”
“When AWK hits you up about a release, you have one job — pay attention! This is the brother that scouts and works with the best MCs.”
“I partnered with AWKWORD to premiere my single ‘Africa Get Money.’ In my mind, what sets him apart from the run-of-the-mill PR guys is the fact that he actually believes in the music he promotes. If you’re fortunate enough to work with him, he will back you up 100%. AWKWORD is honest and transparent — he sends regular updates and suggestions to make sure you get the most out of the campaign. His connections are very real, and he clearly has a great rapport with them. They respect his opinion, so you can expect genuine responses. AWKWORD is the real deal. I would strongly recommend working with him.”